Press Release

April 23, 2019
  • Global Environment

World Innovation Symposium for Human behavior (RSVP!)


  • Behavioral insights including use of "nudge" and "boost" are now being applied to numerous real-world issues globally. Two years have passed since the establishment of the Japan's national Behavioral Sciences Team (BEST) and the beginning of projects utilizing behavioral insights under the Japan's Ministry of the Environment (MOE) in April 2017.
  • Here, the MOE and BEST together with the Uited Nations University Institute for the Advanced Study of Sustainability will host an international symposium on human behavior in pursuit of achieving the SDGs.
  • Experts and policymakers in- and outside Japan including the Chief Executive of the Behavioural Insights Team in the UK will be invitied. The symposium covers the the application of behavioral insights to solve social issues including the achievement of SDGs, creation of reginal circular and ecological spheres, decarbonization of the society, realization of innovation in lifestyles, and improvement of our well-being.

1. Name

 World Innovation Symposium for Human behavior ~ In pursuit of achieving the SDGs ~

2. Date

 Friday, May 24, 2019. From 10:00 am through 5:30 pm (tentative)

3. Venue

 U Thant International Conference Hall(3rd Floor), United Nations University

 (5-53-70 Jingumae, Shibuya-ku, Tokyo 150-8925, Japan)

4. Organizers

  • Japan's Ministry of the Environment
  • Behavioral Sciences Team (BEST)
  • United Nations University Institute for the Advanced Study of Sustainability (UNU-IAS)

5. Program & Speakers (tentative)

*Simultaneous interpretation (Japanese-English and English-Japanese) will be provided.

(1) Morning Session (10:00 am through 1:00 pm)

(i) Opening Remark

    • Takaaki Katsumata, Parliamentary Vice-Minister of the Environment, Government of Japan.
    • Kazuhiko Takemoto, Director of UNU-Institute for the Advanced Study of Sustainability.

(ii) Plenary Lecture

    • David Halpern, Chief Executive, Behavioural Insights Team. (PDF)
    • Masanobu Ogura, Member of the House of Representatives.

(iii) Session 1: Behavioral Insights X Technology (BI-Tech) --- From Harvard to Japan, and the world

    • Tadahiro Ikemoto, Founder & President of the BEST / Deputy Director of the Ministry of the Environment (MOE), Government of Japan. (PDF)
    • Yoshiki Ishikawa, Co-founder & Exective Vice President, Campus for H Inc. (PDF)
    • Takuya Kitagawa, Group Managing Executive Officer, Rakuten Inc.
    • Jun Fukuyoshi, CEO & Founder, Cancerscan Inc. (PDF)

(2) Afternoon Session (2:00 pm through around 5:30 pm)

(iii) Session 2: Behavioral Insights X SDGs

    • Tadahiro Ikemoto, Co-founder of Human Behavior (HuB) / Deputy Director of the MOE. (PDF)
    • Mari Yoshitaka, Chief Environmental & Social Strategist of Mitsubishi UFJ Morgan Stanley Securities CO., Ltd. / Part-time Lecturer of Keio University. (PDF)
    • Yuri Arakida, Deputy Mayor, City of Yokohama. (PDF)
    • Ana Maria Munoz-Boudet, Senior Social Scientist, World Bank. (PDF)

(iv) Activity Report: BEST

    • Tadahiro Ikemoto, Founder & President of the BEST / Deputy Director of the Ministry of the Environment (MOE), Government of Japan. (PDF)

(v) Panel Discussion --- Beyond Nudge

    • David Halpern
    • Ana Maria Munoz-Boudet
    • Yuri Arakida
    • Mari Yoshitaka
    • Tadahiro Ikemoto

6. Capacity

 300 seats

7. Registration

 Should you like to participate in the symposium, send an email to the following organizing committee with your affiliation, position, and name by May 19, 2019.

> Organizing committee

  Administrative office of the Behavioral Sciences Team

  Email: (Please substitute "@" for "_at_")

  Note: The subject of your email should be "Registration for World Innovation Symposium on Human behavior." Each email should contain only the information of a single person. Any email containing information of more than one person is invalid. Registration will be on first-come first-served basis, in principle, or may be subject to lottery. No receipt of registration will be sent. Only those who can participate in the symposium will receive an invitation.

8. Registration deadline

 Sunday, May 19, 2019 (on first-come first-served basis, in principle)

9. Registration fee

 Free of charge (your participation is priceless!)

10. Notice

 Those who consent to all the followings (Registration means you consent to all the followings)

    • Not to hinder the progress of the symposium.
    • Not to chat or talk.
    • Not to talk on the cell phone.
    • Not to make any noise through use of electronic devices.
    • Not to eat or drink anything or smoke in the hall.
    • Not to speak to or touch the speakers without permission.
    • To follow the directions of the organizing committee, otherwise leave the symposium.
    • Photos and videos of you may be taken during the symposium and be made public.

11. Paperless symposium

 This is a paperless symposium. Electronic files which contain the program and presentations will be downloadable from this website by May 23, 2019.


Tadahiro IKEMOTO, D.Sc., MPH, MPA.

Founder & President, Behavioral Sciences Team (BEST), Japan.

Co-founder, Human Behavior (HuB), Japan.

Ministry of the Environment, Government of Japan.

Cabinet Office, Government of Japan.

Email: (please substitute "@" for "_at_").

For Japanese

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