Press Release

May 24, 2019
  • Global Environment

Public Comment Invited regarding the Activity of Behavioral Sciences Team (BEST) this Fiscal Year


  • Behavioral insights including use of "nudge" and "boost" are now being applied to numerous real-world issues globally. Two years have passed since the establishment of the Japan's national Behavioral Sciences Team (BEST) and the beginning of recent projects utilizing behavioral insights under the Japan's Ministry of the Environment (MOE) in April 2017.
  • The Ministry of the Environment, on behalf of the BEST, invites public comments globally regarding the BEST's activity of this fiscal year. Comments will be accepted from today through July 1, 2019. Comments should be submitted either in Japanese or in English.

1. How to submit your comment (Email only)

Should you like to submit your comment, send an email to the following organizing committee with your affiliation, position, and name by July 1, 2019. Comments should be described directly in the body of the email.

>Organizing committee

Administrative office of the Behavioral Sciences Team

Email: (Please substitute "@" for "_at_")

Note: The subject of your email should be "Global Public Comment on the BEST.".

2. Notice

We will not respond to each comment directly. We may use it as a future reference. No copyright materials should be included in your email. Comments may be made open to the public. Submission means you consent all of these above.

3. Before submitting your comment

See the following documents:

- Annual report of the BEST (FY 2017 and FY 2018) (to be made public till early June)

- Annual report of the BEST (FY 2017 and FY 2018) (Japanese)  PDF

- A brief summary of recent activities of the BEST PDF

- Eliciting sustainable behavior change through personalization using BI-Tech PDF

- Behavioral insights for solving social issues resulting from people's behavior PDF


Tadahiro IKEMOTO, D.Sc., MPH, MPA.

Founder & President, Behavioral Sciences Team (BEST), Japan.

Ministry of the Environment, Government of Japan.

Cabinet Office, Government of Japan.

Email: (please substitute "@" for "_at_").

For Japanese

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