COOL ASIA 2006

May 16, 2006

Ministry of the Environment is not only promoting further diffusion and implementation of "COOL BIZ" but also hosting a fashion event "COOL ASIA 2006" on May 31 (Wed) at Omotesando Hills (Shibuya-ku, Tokyo) aiming to send a message for mitigation of global warming toward the rest of the world from Asia.

This is a part of activities of "Team minus 6%," a national campaign to fight global warming.

Inviting cabinet ministers, foreign embassies, Japanese and overseas personalities, various events will take place such as introduction of advanced case of applying "COOL BIZ," this year's COOL BIZ style, and so on.

Event Overview

[Concept]

This is an event not only to establish "COOL BIZ," a cool, effective and stylish business style at work places to promote to set the temperature of air conditioner to 28 degrees C in summer to fight global warming, but also to send a message of mitigation of global warming from Asia toward the rest of the world, by collaborating with Asian countries that have a traditional culture to dress at formal scenes its national costume which fit its hot and humid climate similarly to Japan.

[Date & Time]

May 31 (Wed.) 20：15-21：45 (Schedule) (Media reception starts at 19:00)

[Location]

Main Stairs and Multipurpose Space [O:] at Omotesando Hills
(4-12-10 Jingumae, Shibuya-ku, Tokyo)

[Sponsor]

Ministry of the Environment (Team minus 6%)

[Support]

Shopping Street Promotion Union Harajuku Omotesando Keyaki Association
Short Shorts Film Festival & Asia 2006
Mori Building Co., Ltd.

[Program]

Part 1 "COOL ASIA Presentation" 20:15－20:45 (Schedule)

[1]

"Advanced COOL BIZ Case Introduction"
Introduction of summer business styles in Asian countries, which fit its climate and lifestyle, and introduction of local summer business style such as "Kariyushi" as an "advanced case."

[2]

"COOL BIZ Collection"

Introduction of the latest COOL BIZ fashion trend by famous shops and brands on Harajuku Omotesando Street, an international trendsetting place of the world.

Part 2 "COOL ASIA Talk" 20:55-21:45 (Schedule)

Each guest gives comments and opinions on "COOL BIZ," introducing various activities of their own and in their countries for fighting global warming.

[Host]

Chris Peppler

[Guest]

* Only listed those who decided to appear

<Local Authority > * Alphabetical Order
Mr. Hirohiko IZUMIDA Prefectural governor of Niigata
Mr. Keiichi INAMINE Prefectural governor of Okinawa
<Overseas > *Alphabetical Order of Country Names
Mr. Kenneth YEANG Architect from Malaysia
Kishore Mahbubani Dean of the Lee Kuan Yew School of Public Policy at the National University of Singapore
<Japanese > *Alphabetical Order
Mr. Saburo KAWABUCHI Captain of Japan Football Association
Mr. Tetsuya BESSHO Actor/Short Shorts Film Festival Representative
Mr. Hiroo MORI Chief Director of Mori Building Co., Ltd.
Mr. Masaou YAMAMOTO President of Shopping Street Promotion Union Harajuku Omotesando Keyaki Association

[Apparel Brands and Shops] * Alphabetical Order

allegri
BEYES
Brooks Brothers
CORSINI
DARJEELING DAYS
DONKONISHI
dunhill
EMPORIO ARMANI
FRENCH CONNECTION (fcuk)
GIEVES&HAWKES
GIORGIO ARMANI
HIROKO KOSHINO HOMME
ITAL STYLE
J.CREW
LOUIS VUITTON
NAPAPIJRI
NOBLE HOUSE
ORIHICA
Paul Stuart
Porsche Design
QUIKSILVER
SHITATEYA STUDIO GHIBLI
SISLEY
THE NORTH FACE
TULB
UNIQLO
UNITED COLORS OF BENETTON
23KU HOMME
40CARATS&525

[Coverage]

Please refer to the attached "Coverage Guidelines"

Attachment

• Attachment "Coverage Guidelines"
• Attachment (a) "COOL ASIA 2006" Press Area Coverage Schedule
• Attachment (b) Access Map
• Attachment (c) "COOL ASIA 2006" Application Form for Coverage