The Ministry of the Environment has been promoting the Project to Fully Enjoy National Parks based on “Our Vision to Support the Future of Japan Through Tourism.”

We developed the “National Park Step-up Program 2020” with the following eight national parks: Akan-Mashu National Park, Towada-Hachimantai National Park, Nikko National Park, Ise-Shima National Park, Daisen-Oki National Park, Aso Kuju National Park, Kirishima-Kinkowan National Park, and Kerama Shoto National Park. We will systematically and intensively implement the approaches to respond to inbound travelers and make the national parks of Japan a destination that travelers from around the world will long for and want to stay at for a long time.

Selected National Parks

  1. 1Akan-Mashu National Park
  2. 2Towada-Hachimantai National Park
  3. 3Nikko National Park
  4. 4Ise-Shima National Park
  5. 5Daisen-Oki National Park
  6. 6Aso Kuju National Park
  7. 7Kirishima-Kinkowan National Park
  8. 8Kerama Shoto National Park

Akan-Mashu National Park

Points of Selection
Tourism-oriented country showcase
Overall concept of ecotourism


Towada-Hachimantai National Park

Points of Selection
Earthquake disaster reconstruction and hot spring culture


Nikko National Park

Points of Selection
Results of Western visitors


Ise-Shima National Park

Points of Selection
Traditional culture
Overall concept of ecotourism


Daisen-Oki National Park

Points of Selection
Advanced approaches for overuse


Aso Kuju National Park

Points of Selection
Disaster reconstruction
Caldera and the 1,000-year-old Grasslands


Kirishima-Kinkowan National Park

Points of Selection
Diverse volcanoes and cooperation by municipalities in “Kirishima Rim”


Kerama Shoto National Park

Points of Selection
Approaches to coral reef preservation by the local diving operator
Overall concept of ecotourism


The entire government has been working on measures for
“Our Vision to Support the Future of Japan Through Tourism” to increase the number of foreign travelers visiting Japan to 40 million by 2020.

As one of the ten measures for this vision of tourism, we will aim for the branding of the “National Parks.” First, we will develop the “National Park Step-up Program 2020” with eight national parks and systematically and intensively implement approaches to attract foreign nationals visiting Japan.


Splendid nature is not our only feature. We also can provide special experiences by showing the daily life of local communities through traditional cultures and cuisines brought up in the various environments (in the national parks of Japan).


The potential of the national parks has not been fully presented to inbound travelers.

  1. 1.Menus that foreign nationals can fully enjoy and comfortable usage environments have not been improved.
  2. 2.Inadequacy of spots in the park that will attract foreign nationals.
  3. 3.The attractiveness of the national parks of Japan has not been properly conveyed to foreign nationals.


  1. 1.With the concept of “The Greatest Attraction is Nature Itself,” we can provide extraordinary experiences to people around the world.
  2. 2.Open the best natural environments up to tourism and create the high quality and high value that inbound travelers look for.

Expert Committee

May 23, 2016 The First Expert Committee
The expert committee was established.
June 27, 2016 The Second Expert Committee
Opinions were collected from the experts.
July 25, 2016 The Third Expert Committee
Based on the discussions of the committee, eight parks for which approaches will be preemptively and intensively implemented were selected from the requested sixteen national parks.
February 9, 2017 The Fourth Expert Committee
Opinions were collected from the experts.
May 12, 2017 The Fifth Expert Committee
Opinions were collected from the experts.
Aug. 7, 2017 The Sixth Expert Committee
Opinions were collected from the experts.
March 12, 2018 The Seventh Expert Committee
Opinions were collected from the experts.
June 29, 2018 The Eighth Expert Committee
Opinions were collected from the experts.


September, 2016
Established Regional Consultative Meeting for each of the eight parks.
December, 2016
Each Regional Consultative Meeting will develop “Step-up Program 2020”.

The standardized national parks insignia

We have created a standardized national parks insignia.

This is an insignia which expresses the sun climbing above the horizon.
We have expressed a landscape enshrouded in a typically Japanese mist using gradation in vivid colors.
By symbolizing the sunrise in a geometric figure, we economically evoke national parks as “spaces” containing rich diversity.

Publicity Ambassador

Environmental Special Publicity Ambassador

On July 6 th 2018, in the presence of Hiroyoshi Sasagawa, Parliamentary Vice-Minister of the Environment, we have appointed Ko Shibasaki, Japanese actress and singer, as our "Environmental Special Publicity Ambassador" to spread information about sustainable lifestyles and the connection between people, forests, villages, rivers, and the ocean.
Ko Shibasaki practices a sustainable lifestyle under the concept of "being yourself for a sustainable daily life". Also, aiming to globally promote the good points of Japan, Ko Shibasaki has started activities under her global artist name, MuseK, from May 30th 2018. She will be sharing a variety of information about the environment, including the charms of the National Parks of Japan, both domestically and internationally.

National Park Official Partnership Program

Purport of the Program Agreement

The Program is aimed at helping persons in and outside Japan better understand natural environment preservation efforts and to vitalize areas home to the country’s national parks. This is through a process in which the Ministry of the Environment and companies and organizations (collectively “Companies”) cooperate with each other to publicize to the world the scenic beauty of Japanese national parks, which the Japanese feel proud in front of the world, as well as the attractiveness of staying within a local national park, thereby raising the number of national park users/visitors from within the country and from abroad.

Partner companies (alphabetical order)

Developing national parks across the country!
Increase the number of national park visitors who are foreign nationals visiting Japan to 10 million by 2020!
*The number of national park visitors who were foreign nationals visiting Japan in 2015 was 4.9 million.

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