Purpose

Through a virtuous cycle of protection and use of the national park, we will protect the excellent nature and revitalize the region.

  1. 1.We will enhance the brand power of Japan's national parks and promote the attraction of visitors from Japan and abroad.
    We will not only increase the number of visitors, but also the length of their stay to realize high-quality tourism that allows them to fully enjoy nature.
  2. 2.The various stakeholders in the region will work together to create a virtuous cycle that will revitalize the local economy and society and reinvest in the conservation of the natural environment.

Background

The entire government is working on the policies of the "Our Vision to Support the Future of Japan Through Tourism" which aims to increase the number of foreign visitors to Japan up to 60 million by 2030.

National parks were positioned as one of the pillars of the "Tourism Vision to Support Tomorrow's Japan" compiled by the government in March 2008, and the "National Park Enjoyment Project" has been promoted.
The "Step Up Program 2020" has been formulated for eight national parks (the eight leading parks) where proactive and intensive efforts are being made. Based on this program, necessary measures and initiatives have been taken in terms of both hardware and software to make the national parks more attractive to foreign visitors to Japan.
In addition, the results of the first eight parks have been shared with other parks.

The number of foreign visitors to national parks increased from about 4.9 million in 2015 to about 6.67 million in 2019.

However, due to the impact of the 2020 outbreak of COVID-19, the number of foreign visitors to Japan as a whole decreased by approximately 87% compared to the previous year, and in addition, the number of domestic overnight visitors in national parks decreased by approximately 44% compared to the previous year, causing a major damage to tourist attractions in national parks. In order to recover from the current situation, it is necessary to adapt to changes in lifestyles and work styles, and to promote visits by a wide range of domestic users by offering new values of use, such as playing and working in national parks, as well as to increase the number of foreign visitors to Japan, which has declined significantly, and to contribute to achieving the government's overall 2030 target.

Features

Stories to experience -National Park of Japan-

National parks in Japan are characterized not only by their outstanding nature, but also by the unique local lifestyles of the people, including the traditional culture and food nurtured by that nature. The diverse natural scenery and the condensed stories of life, culture, and history will give you a one-of-a-kind experience that you will never forget.

Direction

In August 2020, we compiled the "Policy for the National Parks Project in 2021 and Beyond" and formulated the Step Up Program 2025 for each park.

Basic Policy

  1. 1.Adapting to the "With COVID-19 and Post COVID-19 Era"
  2. 2.Horizontal and vertical expansion - from 8 parks to all parks -
  3. 3.Continuation of previous basic perspectives - The greatest attraction is nature itself-

Based on this policy, we will strengthen our efforts to attract domestic visitors, promote the acceptance of foreign visitors by making use of the environment and infrastructure we have established, create world-class national parks, and expand initiatives that have been successful in the preceding eight parks. Furthermore, we will promote zero-carbon parks and the creation of parks for decarbonation and sustainability in national park tourism in order to achieve carbon neutrality in 2050.

Expert Committee

May 23, 2016 The First Expert Committee
The expert committee was established.
Jun. 27, 2016 The Second Expert Committee
Opinions were collected from the experts.
Jul. 25, 2016 The Third Expert Committee
Based on the discussions of the committee, eight parks for which approaches will be preemptively and intensively implemented were selected from the requested sixteen national parks.
Feb. 9, 2017 The Fourth Expert Committee
Opinions were collected from the experts.
May 12, 2017 The Fifth Expert Committee
Opinions were collected from the experts.
Aug. 7, 2017 The Sixth Expert Committee
Opinions were collected from the experts.
Mar. 12, 2018 The Seventh Expert Committee
Opinions were collected from the experts.
Jun. 29, 2018 The Eighth Expert Committee
Opinions were collected from the experts.
Aug. 7, 2018 The Ninth Expert Committee
Opinions were collected from the experts.
Mar. 5, 2019 The Tenth Expert Committee
Opinions were collected from the experts.
Sep. 3, 2019 The Eleventh Expert Committee
Opinions were collected from the experts.
Mar. 4, 2020The Twelveth Expert Committee
Opinions were collected from the experts.
Aug. 3, 2020 The Thirteenth Expert Committee
Opinions were collected from the experts and summarized the policies for the activities after 2021.
Mar. 17, 2021 The Fourteenth Expert Committee
Opinions were collected from the experts.

Approaches

Sep. 2016
Established Regional Consultative Meeting for each of the eight parks.
Dec. 2016
Each Regional Consultative Meeting will develop “Step-up Program 2020”.
Oct. 2017
Update of "Step Up Program 2020" at Daisen-Oki National Park.
Dec. 2017
Holding a Project to Fully Enjoy National Parks Symposium.
Mar. 2018
Formulation of “Experience Activity Promotion Program for foreign visitors to Shikotsu-Toya National Park Lake Shikotsu / Jozankei Area” at Shikotsu-Toya National Park.
Apr. 2018
Formulation of ” Usage Promotion Program 2020 for Southern Area of Chubusangaku National Park ”
Mar. 2019
Formulation of “Proper usage promotion program at Mt.Fuji” at Fuji-Hakone-Izu National Park.
Apr. 2019
Formulation of “Promotion measures of Project to Fully Enjoy National Parksat Fuji-Hakone-Izu National Park.
Dec. 2018 - Feb. 2019
Revised of “Step-up Program 2020” at each Regional Consultative Meeting of The Eight selected National Parks.
Mar. 2020
Created “Story Collection”[PDF 234KB](Visuals are available in the Japanese version.) and “Phenology calendar”
which are organized so that the features and values of the eight parks can be easily understood visually.
Jan. - Mar. 2021
Each Regional Consultative committee developed “Step-up Program 2025”,etc.
(Fuji-Hakone-Izu National Park is scheduled to be designated in 2021.)

News Letter

Feb. 2019
Winter & Early Spring section 1 [PDF 1.8MB]
Mar. 2019
Winter & Early Spring section 2 [PDF 2.3MB]
Mar. 2019
Winter & Early Spring section 3 [PDF 1.1MB]

The standardized national parks insignia

We have created a standardized national parks insignia.

The standardized national parks insignia.At the top, the words 'National Parks of Japan' are placed.The lower part shows a white circle of the sun rising from a semicircle of white horizon.From the bottom to the top,  a hazy sky in a gradation of blue to madder red is drawn to express the sunrise in an abstract way.

This is an insignia which expresses the sun climbing above the horizon.
We have expressed a landscape enshrouded in a typically Japanese mist using gradation in vivid colors.
By symbolizing the sunrise in a geometric figure, we economically evoke national parks as “spaces” containing rich diversity.

Publicity Ambassador

Environmental Special Publicity Ambassador

On July 6 th 2018, in the presence of Hiroyoshi Sasagawa, Parliamentary Vice-Minister of the Environment, we have appointed Ms. Ko Shibasaki, Japanese actress and singer, as our "Environmental Special Publicity Ambassador" to spread information about sustainable lifestyles and the connection between people, forests, villages, rivers, and the ocean.
Ms. Ko Shibasaki practices a sustainable lifestyle under the concept of "being yourself for a sustainable daily life". Also, aiming to globally promote the good points of Japan, Ms. Ko Shibasaki has started activities under her global artist name, MuseK, from May 30th 2018. She will be sharing a variety of information about the environment, including the charms of the National Parks of Japan, both domestically and internationally.

Sep. 2018
Dedication of a song to Ise Shrine [PDF 410KB]

National Park Official Partnership Program

Purport of the Program

The Program is aimed at helping persons in and outside Japan better understand natural environment preservation efforts and to vitalize areas home to the country’s national parks. This is through a process in which the Ministry of the Environment and companies and organizations (collectively “Companies”) cooperate with each other to publicize to the world the scenic beauty of Japanese national parks, which the Japanese feel proud in front of the world, as well as the attractiveness of staying within a local national park, thereby raising the number of national park users/visitors from within the country and from abroad.

Rules on Implementation of the National Park Official Partnership Program

Companies, etc. seeking to conclude a partnership with the Ministry of the Environment could prepare and propose to the Minister of the Environment a proposal on initiatives to promote the attractiveness of national parks in accordance with the Terms of Reference for the Official Partnership Program for National Parks. The partnership can be concluded when the proposed initiative is deemed to meet the requirements listed in the Terms of Reference.

Official National Park Partner Logo

The white letter N represents the ridges of the mountains within the red circle of the sun. Two golden eagles are drawn in white against a red sky like a sunset, and in the foreground there is a blue water surface representing an ocean or lake.

The logo represents Japan's national parks as a whole, with green representing mountains and forests, and blue representing oceans and lakes within the Hinomaru circle.
The white mountain ridge represents the image of the future growth. Also, it means “Nature”, “National Park”, and “Nippon”, as the ridge looks like the letter N.
The two birds are images of golden eagles. Golden eagles represent a partnership because they are said to maintain the same pair relationship.

Partner companies (alphabetical order)

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