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Regarding the "Life on the Earth" supporters club to join collaborative events

November 9, 2009

The 3rd national biodiversity strategy (approved in a cabinet meeting in November 2007) defines that the MOE should expand its public relations activities through tie-ups with a wide range of efforts to mainstream the significance of biodiversity into the life of ordinary people and businesses.
Hence, MOE will strive to raise the public awareness for biodiversity at civil level, through the participation of members of the "Life on the Earth" supporters club in events to be held by public-interest corporations and private sector.
The "Life on the Earth" supporters club's participation is a means to disseminate and promote biodiversity, and was deliberated and developed in the biodiversity promotion committee to further promote engagement by a wide range of entities and to improve understanding of the public for biodiversity.

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