Our Vision to Support the Future of
Japan Through Tourism
The Ministry of the Environment has been promoting the Project to Fully Enjoy National Parks based on “Our Vision to Support the Future of Japan Through Tourism.”
We developed the “National Park Step-up Program 2020” with the following eight national parks: Akan-Mashu National Park, Towada-Hachimantai National Park, Nikko National Park, Ise-Shima National Park, Daisen-Oki National Park, Aso Kuju National Park, Kirishima-Kinkowan National Park, and Kerama Shoto National Park. We will systematically and intensively implement the approaches to respond to inbound travelers and make the national parks of Japan a destination that travelers from around the world will long for and want to stay at for a long time.
Points of Selection
Tourism-oriented country showcase
Overall concept of ecotourism
Points of Selection
Earthquake disaster reconstruction and hot spring culture
Points of Selection
Caldera and the 1,000-year-old Grasslands
Points of Selection
Diverse volcanoes and cooperation by municipalities in “Kirishima Rim”
The entire government has been working on measures for
“Our Vision to Support the Future of Japan Through Tourism” to increase the number of foreign travelers visiting Japan to 40 million by 2020.
As one of the ten measures for this vision of tourism, we will aim for the branding of the “National Parks.” First, we will develop the “National Park Step-up Program 2020” with eight national parks and systematically and intensively implement approaches to attract foreign nationals visiting Japan.
Splendid nature is not our only feature. We also can provide special experiences by showing the daily life of local communities through traditional cultures and cuisines brought up in the various environments (in the national parks of Japan).
The potential of the national parks has not been fully presented to inbound travelers.
We have created a standardized national parks insignia.
This is an insignia which expresses the sun climbing above the
We have expressed a landscape enshrouded in a typically Japanese mist using gradation in vivid colors.
By symbolizing the sunrise in a geometric figure, we economically evoke national parks as “spaces” containing rich diversity.
On July 6 th 2018, in the presence of Hiroyoshi Sasagawa,
Parliamentary Vice-Minister of the Environment, we have appointed Ko
Shibasaki, Japanese actress and singer, as our "Environmental Special
Publicity Ambassador" to spread information about sustainable
lifestyles and the connection between people, forests, villages,
rivers, and the ocean.
Ko Shibasaki practices a sustainable lifestyle under the concept of "being yourself for a sustainable daily life". Also, aiming to globally promote the good points of Japan, Ko Shibasaki has started activities under her global artist name, MuseK, from May 30th 2018. She will be sharing a variety of information about the environment, including the charms of the National Parks of Japan, both domestically and internationally.
The Program is aimed at helping persons in and outside Japan better understand natural environment preservation efforts and to vitalize areas home to the country’s national parks. This is through a process in which the Ministry of the Environment and companies and organizations (collectively “Companies”) cooperate with each other to publicize to the world the scenic beauty of Japanese national parks, which the Japanese feel proud in front of the world, as well as the attractiveness of staying within a local national park, thereby raising the number of national park users/visitors from within the country and from abroad.
Developing national parks across the country!
Increase the number of national park visitors who are foreign nationals visiting Japan to 10 million by 2020!
*The number of national park visitors who were foreign nationals visiting Japan in 2015 was 4.9 million.
This policy stipulates the matters pertaining to the operation of
the National Parks Official Instagram
(https://www.instagram.com/nationalpark_japan) account and the
National Parks official Facebook
(hereinafter referred to as “The National Parks of Japan’s official SNS”.)
The National Parks of Japan’s official SNS aims to convey the
attractions of National Parks to the entire world by disseminating
among others, images and perspectives on the magnificent natural
environments of National Parks, flora and fauna, culture, people’s
lifestyles, cuisine and events.
The National Park’s official SNS will be used exclusively for information dissemination and in principle responses, etc. will not be forthcoming.
Any comments or queries will be accepted at the MOE Japan mail address (https://www.env.go.jp/moemail/) or at firstname.lastname@example.org
The National Parks Official SNS shall be operated by the Visitor Use Promotion Office, National Park Division, Nature Conservation Bureau, Ministry of the Environment (hereafter referred to as “this Office”).
The National Parks Official Instagram shall provide the following information.
Please be reminded that if content falls under any of the following items, we may delete it or block the account without notice:
Ensure to indicate a credit for its source using the method stipulated separately when reproducing of content of the National Park of Japan’s official SNS. However, this provision excludes uses for private purposes, quotations and other acceptable uses as stipulated under the Copyright Law.
The content of this policy shall be posted on the website of the Ministry of the Environment. The policy shall be changed as necessary without prior notice.
Information disseminated on the National Parks of Japan’s official SNS (hereinafter referred to as “Content”) can be used freely for purposes including reproduction, duplications, public transmission, translation and modification in accordance with (1) and (2). Commercial uses are also acceptable. Use of Content is presumed on agreement to the rules contained in this document.
(i) Ensure to include a credit when using content. The method for
indicating a source should be in the manner given below.
(Example of source credit)
Source: Official Instagram page, National Parks of Japan, Ministry of the Environment (https://www.instagram.com/nationalpark_japan)
Source: Official Facebook page, National Parks of Japan, Ministry of the Environment (https:/ /www.facebook.com/NationalParksOfJapan/)
(ii) When editing or modifying content, ensure to separately indicate that the content has been edited or modified, etc. in addition to the above source credit.
It is also not permitted to disseminate or use the edited or modified information in a manner which suggests that it was created by the Ministry of the Environment, Japan.
(Example of source credit in case of edited or modified use)
Source: Created using modified content from the Official Instagram page, National Parks of Japan, Ministry of the Environment
Source: Created by (XX) Co. Ltd., based on the Official Facebook page, National Parks of Japan, Ministry of the Environment
(https: / /www.facebook.com/NationalParksOfJapan/)
(i) The copyright and other rights (example: picture image rights,
publicity rights, etc.) of certain Content included on the
National Parks SNS may in certain instances be held by a Third
Party (refers to copyright held by parties other than the
Government of Japan. Same hereafter.)
Content for which the copyright or other rights is held by a Third Party, must only be used after the permission of the Third Party copyright holder has been granted under the users own initiative to obtain such content, excluding instances where it is already indicated that the rights are dealt with.
(ii) Certain Content for which the copyright is held by a Third Party may already directly or indirectly indicate or show that the copyright is held by a Third Party by means including indication of source credit. However, other Content for which the portion rights are held by a Third Party is not clearly specified or elucidated also exists. When using such Content the user should confirm the issue of copyright under their own initiative.
(iii) It may be possible to use certain Content for which the copyright is held by a Third Party for quotations, etc., without the express permission of the copyright holder or other party, where such uses are permitted in the Copyright Law.