Press Release

October 14, 2008
  • Environmental Policy

The Nationwide Eco-Action Points model project managed by JCB Co., Ltd to begin

The nationwide Eco-Action Points model project is expected to start on Wednesday, October 15, 2008.
Various businesses such as home electronics, railroad, department store, bank, tour business, hotel industry, etc. will issue Eco-Action points in exchange for environmental-friendly actions and consumers will be able to purchase and redeem those points for a broad range of attractive awards.
The Ministry of the Environment is promoting the Eco-Action Points model projects for the prevention of global warming with citizen participation step by step.

For Japanese