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| Midori Aoyagi-Usui | |
| Senior Researcher | |
| Environmental Economics Section | |
| Social and Environmental Systems Division | |
| National Institute for Environmental Studies | |
| Onogawa 16-2, Tsukuba, Ibaraki, 305-0053 Japan | |
| Tel. +81-298-50-2392 Fax. +81-298-50-2572 | |
| E-mail: aoyagi@nies.go.jp |
69,768,000 Yen
(FY 1999; 21,000,000 Yen)
Through international comparative social survey, we investigated people's attitudes and behaviors towards the environment in various aspects. One is people as citizens, whose backgrounds are in the various stages of economic and social development, and east and west. Another is consumer-firm relationships (communication), especially in developed countries.
1) We added Shanghai middle class results with our previous survey results- Japan, the Netherlands, Bangkok, Manila. We found that Asian environmental value has somewhat different structures from western one. We can observe in a lot of literatures that western environmentalism has a 'counter cultural aspects,' but Asian environmentalism is one of the 'traditional ways of thinking' in their society.
2) For consumer-business relationship analysis, we did business companies survey in Japan (second wave, the first wave was done in 1996). The significant percentage of whole business companies are now taking measures against the environmental damages arising from their business activities. But in some fields, such as insurance, banking, retail traders, many companies are still considering that the environmental issues are not in their businesses. And in many fields, even in heading companies are not enough considering their consumers. In another word, consumers are not still considered to be their “stakeholders.”
International Comparison, Social Survey, Attitudes Formation, Pro-Environmental Behavior, Consumer Behavior, Communication