The Good Life Award

Lifestyle Innovation

The Ministry of the Environment’s Good Life Award finds and recognizes social initiatives that improve both the environment and society.

It has unearthed more than 1,000 initiatives since its launch in 2012.

Otera Oyatsu Club

Otera Oyatsu Club shares offerings of food made to Buddhist temples with families in need.

Tokushimaru

Tokushimaru’s mobile supermarket visits elderly people who can’t get to the shops.

Zero Waste Academy

Zero Waste Academy has citizens separate waste into 45 different categories, then bring it together to turn waste into valuables.

Sanriku Volunteer Divers

Sanriku Volunteer Divers brings together volunteer divers from across Japan to clear debris left on the sea floor after the Great East Japan Earthquake.

Pan Akimoto

Pan Akimoto makes canned bread to be stockpiled in case of disaster. When the best before date is approaching, the bakery collects it and delivers it to countries and regions with food shortages.


Social initiatives that improve both the environment and society are on the rise.

Award Ceremony

The Ministry of the Environment’s Good Life Award finds and recognizes them. It has unearthed more than 1,000 initiatives since its launch in 2012.

The Good Life Award
Official Movie